Markets Flashcards
Market
An institution where buyers and sellers of goods and services negotiate the price of a g/s
Market Structure
The type of competition that exists in a particular market
Monopoly Market
-Where a market or industry is dominated by a single producer of g+s for which there is no close substitute
-No competition, firm is “price maker”
-Differentiation is unimportant
-Difficult entry and exit
Oligopoly Market
-When several large firms control the output of a product for which there is no close substitute
-Up to 8 firms
-Potential for collusion
-Sellers watch rivals when setting prices
-Differentiation is quite important
-Fairly difficult entry and exit
Monopolistic competition
-Where a market has many buyers and sellers of goods and services for which there are close but not perfect substitutes
-Up to 40 sellers selling slightly different products
-Moderate ease of entry and exit
-Product differentiation is important
-Good knowledge of market conditions
Pure or Perfect competition
A theoretical situation where many buyers and sellers compete to set prices for g+s for which there are many close substitutes
-Many buyers and sellers
-Firms are “price takers”
-Product is homogenous (no brand names)
-Ease of entry and exit
-Closest example is shares market
Relative prices
The final price of a particular good or service compared to another
Relative profits
The profits gained from producing one good in comparison to another. As firms are motivated by profit, they will allocate resources to where relative profits are greatest