Marxism

Question 1

Marxism Acronym

Answer 1

Marxists
Are
Good
Guys

Question 2

Milliband

Answer 2

Traditional Marxist- audience directly manipulated by owners who directly
control media content
Media editors, managers and journalists have little choice
The media audience is passive and easily manipulated.

Question 3

Althusser

Answer 3

Ideological state apparatus

Question 4

GMG

Answer 4

Glasgow Media Group (GMG) believe that the media play an important role in spreading
the dominant ideology. The media control access to knowledge and encourage them to
accept an unequal society.

Glasgow Media Group- Neo-Marxist Approach- Agenda-setting- some stories deliberately
excluded.

Question 5

Gramsci

Answer 5

Emphasizes hegemony- through the spreading of dominant ruling class ideology
these values become the consensus and everyone accepts this point of view