mass media 1-4 Flashcards
AM
Amplitude Modulation
Narrowcasting
Any specialized electronic programming or media channel aimed at a target audience.
Radio Waves
A portion of the electromagnetic wave spectrum that was harnessed so that signals could be sent from a transmission point and obtained at a reception point.
Option Time
A business tactic, now illegal, whereby a radio network in the 1920s and 1930s paid an affiliate station a set fee per hour for an option to control programming and advertising on that station.
Federal Radio Commission (FRC)
A body established in 1927 to oversee radio licenses and negotiate channel problems.
Radio Act of 1927
The second radio legislation passed by Congress; in an attempt to restore order to the airwaves, the act stated that licensees did not own their channels but could license them if they operated to serve the “public interest, convenience, or necessity.
FM
Frequency modulation; a type of radio and sound transmission that offers static-less reception and greater fidelity and clarity than AM radio by accentuating the pitch or distance between radio waves.
Electromagnetic Waves
Invisible electronic pulses similar to visible light; electricity, magnetism, light, broadcast signals, and heat are part of such waves, which radiate in space at the speed if light, about 186,000 miles per second.
Network
A broadcast process that links, through special phone line or satellite transmissions, groups of radio or TV stations that share programming produced at a central station.
Broadcasting
The transmission of radio waves or tv signals to a broad public audience.
Transistors
Invented by Bell laboratories in 1947, these tiny pieces of technology, which receive and amplify radio signals, make portable radios possible.
Morse Code
A system of sending electrical impulses from a transmitter through a cable to a reception point; developed by the American inventor Samuel Morse.
Radio Corporation of America (RCA)
A company developed during World War 1 that was designed, with government approval, to pool radio patents, the formation of RCA gave the United States almost total control over the emerging mass medium of broadcasting.
Telegraph
Invented in the 1840s, it sent electrical impulses through a cable from a transmitter to a reception point, transmitting Morse code.
Wireless Telephony
Early experiments in wireless voice and music transmissions, which later developed into modern radio.
Federal Communications Commission (FCC)
An independent U.S. government agency charged with regulating interstate and international communications by radio, television, wire, satellite, cable, and the Internet.
Radio Act of 1912
The first radio legislation passed by Congress, it addressed the problem of amateur radio operators cramming the airwaves.
Wireless Telegraphy
The forerunner of radio, a form of voiceless and point-to-point communication; it preceded the voice and sound transmissions of one-to-many mass communication that became known as broadcasting.
Commissions Act of 1934
The far-reaching act that established the FCC an the federal regulatory structure for U.S. broadcasting.
Populism
Tries to appeal to ordinary people by highlighting or even creating a conflict between “the people” and “the elite.”
Mass Media Channel
Newspapers, books, magazines, radio, television, or the Internet
Selective Exposure
People typically seek messages and produce meanings that correspond to their own cultural beliefs, values, and interests.
Communication
The creation and use of symbol systems that convey information and meaning
Social Media
Digital applications that allow people from all over the world to have ongoing online conversations , share their stories and interests, and generate their own media content.
Critical Process
Takes us through the steps of description, analysis, interpretation, evaluation, and engagement.
Mass Media
The cultural identities- the channels of communication- that produce and distribute songs, novels, tv shows, newspapers, movies, video games, Internet services, and other cultural products to large numbers of people.
Receivers
Readers, viewers, an consumers
Modern Period
Has its roots in the U.S. in the industrial revolution of the nineteenth century and extending until about the mid-twentieth century.
Cross Platform
(This is another name r media convergence) it describes a model that involves consolidating various media holdings, such as cable connections, phone services, television transmissions, and Internet access, under one corporate umbrella.
Postmodern Period
Contemporary time from roughly the mid-twentieth century to today.
Messages
Programs, texts, images, sounds, and ads
Feedback
Citizens and consumers, if they choose, return messages to senders or gatekeepers through letters-to-the-editor, phone calls, e-mail,Web postings, or talk shows.
High Culture
Ballet, symphony, art museums, and classic literature.
Digital Communication
Images, texts, and sounds are converted (encoded) into electronic signals that are then reassembled (decoded) as a precise reproduction of, say, a tv picture, a magazine article, a song, or a telephone voice.
Media Literacy
Attaining knowledge and understanding of mass media.
Culture
The symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values.
Bloggers
People who post commentary on cultural, personal, and political-opinion-based Web sites.
Low Culture
Soap operas, rock music, radio shock jocks, and video games.
Media Convergence
A term that media critics and analysts use when describing all the changes currently occurring in media content and within media companies.
Progressive Era
A period of political and social reform that lasted roughly from the 1890s to the 1920s.
Narrative
Storytelling
Gatekeepers
News editors, executive producers, and other media managers
Senders
Authors
Mass Communication
The process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels as old and instinctive as the printed book and as new and converged as the Internet.
