Mass Media Flashcards
What is media influence?
Values and ideologies that are transmitted through the representation in media texts
What is convergence?
Two or more types of media coming together
What is synergy?
Different elements of a company working together to promote related products
Concentration of media ownership?
When a small number of companies own most media outlets
When a company produces 2 or more types of media is called….
Cross media ownership
What is conglomerate?
A company that owns many small companies
What does subsidiary means?
When smaller companies are owned by a big company
When a market is dominated by a small number of companies…
Oligopoly
What is horizontal integration?
When a company owns many businesses in the same sector of the industry
What is vertical integration?
When a company controls both the production and distribution
What is a brand image?
A positive and unique image the brand gives to reach a set of associations formed in the consumers mind
