mass media ch. 1

Question 0

Culture

Answer 0

The symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values.

Question 1

Communication

Answer 1

The creation and use of symbol systems that convey information and meaning

Question 2

Mass Media

Answer 2

The cultural identities- the channels of communication- that produce and distribute songs, novels, tv shows, newspapers, movies, video games, Internet services, and other cultural products to large numbers of people.

Question 3

Mass Communication

Answer 3

The process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels as old and instinctive as the printed book and as new and converged as the Internet.

Question 4

Digital Communication

Answer 4

Images, texts, and sounds are converted (encoded) into electronic signals that are then reassembled (decoded) as a precise reproduction of, say, a tv picture, a magazine article, a song, or a telephone voice.

Question 5

Social Media

Answer 5

Digital applications that allow people from all over the world to have ongoing online conversations , share their stories and interests, and generate their own media content.

Question 6

Bloggers

Answer 6

People who post commentary on cultural, personal, and political-opinion-based Web sites.

Question 7

Media Convergence

Answer 7

A term that media critics and analysts use when describing all the changes currently occurring in media content and within media companies.

Question 8

Cross Platform

Answer 8

(This is another name r media convergence) it describes a model that involves consolidating various media holdings, such as cable connections, phone services, television transmissions, and Internet access, under one corporate umbrella.

Question 9

Senders

Answer 9

Authors

Question 10

Messages

Answer 10

Programs, texts, images, sounds, and ads

Question 11

Mass Media Channel

Answer 11

Newspapers, books, magazines, radio, television, or the Internet

Question 12

Receivers

Answer 12

Readers, viewers, an consumers

Question 13

Gatekeepers

Answer 13

News editors, executive producers, and other media managers

Question 14

Feedback

Answer 14

Citizens and consumers, if they choose, return messages to senders or gatekeepers through letters-to-the-editor, phone calls, e-mail,Web postings, or talk shows.

Question 15

Selective Exposure

Answer 15

People typically seek messages and produce meanings that correspond to their own cultural beliefs, values, and interests.

Question 16

Narrative

Answer 16

Storytelling

Question 17

High Culture

Answer 17

Ballet, symphony, art museums, and classic literature.

Question 18

Low Culture

Answer 18

Soap operas, rock music, radio shock jocks, and video games.

Question 19

Modern Period

Answer 19

Has its roots in the U.S. in the industrial revolution of the nineteenth century and extending until about the mid-twentieth century.

Question 20

Progressive Era

Answer 20

A period of political and social reform that lasted roughly from the 1890s to the 1920s.

Question 21

Postmodern Period

Answer 21

Contemporary time from roughly the mid-twentieth century to today.

Question 22

Populism

Answer 22

Tries to appeal to ordinary people by highlighting or even creating a conflict between “the people” and “the elite.”

Question 23

Media Literacy

Answer 23

Attaining knowledge and understanding of mass media.

Question 24

Critical Process

Answer 24

Takes us through the steps of description, analysis, interpretation, evaluation, and engagement.