McPops Campaign Flashcards
What is McPops Campaign?
We will introduce a new McCafe core menu item, The McPops.
is a small Berliner coated with powdered sugar and generously filled with a delicious chocolate hazelnut cream.
Berliner means a donut without a hole.
We can serve it at 1pc, 3pcs, or 5pcs. But for our campaign we will be promoting the 3pcs.
This will be a permanent product in our McCafe and all restaurants in UAE will participate in this campaign including DPR, KidZania, and Airport Branches.
Launch date : January 29, 2024
What is McPops?
It is a small Berliner coated with powdered sugar and generously filled with a delicious chocolate hazelnut cream.
What is Berliner?
Berliner means a donut without a hole.
Options for serving?
We can serve it at 1pc, 3pcs, or 5pcs. But for our campaign we will be promoting the 3pcs.
Participating Branches?
This will be a permanent product in our McCafe and all restaurants in UAE will participate in this campaign including DPR, KidZania, and Airport Branches.
When is the Launch Date?
January 29, 2024
What are the UPT Projection?
1 pc. - 5 UPT
3pcs. - 10 UPT
5 pcs. - 3 UPT
What are the prices?
Counter | Delivery | Tier E1 Dxb | Tier 3 E4 and F
1pc. - 4 4 6 5
3pcs. - 11 11 14 13
5pcs. - 18 18 21 20
What will be the packaging?
We will use new packaging for 3 pcs. and 5pcs. and for 1pc. use the existing donut sleeve.
Can be used as add on?
Yes. If the customer bought an ala carte hot or cold mccafé beverage, he/ she can get the Mcpops for only 2aed.
UPT Projection for add on?
15 UPT
Pricing?
McPops | Counter | Delivery | Tier E1 Dxb | Tier 3 E4 and F
ADD ON - 2 2 4 3
NB?
Value add on discount is not allowed. McPops single orders, Allowed.
