Media audiences Flashcards
1
Q
what are the different categories of media audiences
A
Understanding audiences, audiences constructed by media products, targeting media audiences, audience positioning, audience categories
2
Q
types of audience categories
A
Demographic profiling, psychographic profiling
3
Q
what comes under demographic profiling
A
Age, class, gender
4
Q
what comes under psychographic profiling
A
VALs = values and lifestyle surveys
5
Q
examples of VALs
A
Channels 4s UK tribes, Young & Rubicams 4 Cs, Maslows hierarchy of needs
6
Q
Types of audience positioning
A
Methods of audience positioning, audience response
7
Q
A
