Media in influencing the way the public vote in an election

Question 1

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Answer 1

Newspapers(Old media)

Question 2

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• Newspaper sales are decreasing however there are still 12 million newspapers sold daily in uk.
• These papers are also privately owned and mean they are allowed to be partisan, meaning they can be biased and support certain parties

Question 3

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• effective in influencing public as the sales are very high and people are therefore still listening to the papers.
• Sun-Highest selling, supports conservatves therefore influences as they won.
• However some people not influenced by papers… see them as of low quality and decreasing due to decreasing sales.

Question 4

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Television (old media)

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• Mainly used for Tv debates (give desc)

- Nick clegg had successful tv debate in 2010, followed by 11 point rise in opinion polls but only 1% vote increase.

Question 6

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• In the past was a big influence due to high views
• However not as much anymore as emphasised by nick clegg example
• Also in 2015 tv debate figures were beaten by popular tv shows, influence on the decline.

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Social Media

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• Parties can post info on social media and reach a huge audience due to huge rise in social media popularity.
• In Scotland the SNP are the most popular and liked party on social media.

Question 9

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• In theory should be big influence as the audience is huge and so many people use social media
• However no real evidence as popularity on social media does not show a trend with how well a party does.
• Furthermore green party are very highly supported on social media but are not very successful in elections.

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The Radio

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• Often has high listener numbers in mornings and evenings

- Example of influence was Natalie Bennett who gave a very bad impression and could not answer questions.

Question 12

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• Again in theory has the potential to influence voters
• However no real proof of impact as it has many less readers/viewers compared to tv
• Also again no trend or pattern when comparing the way a person performs on the radio with how wll the party does in an election.