media products and audiences Flashcards
1
Q
conglomerate structure
A
one main company owns a number of smaller companies which run independently but supports the aim of the main company {helps promote]
2
Q
independent companies
A
specialise in one type of media product or service.
3
Q
joint venture
A
when a media company works with another company which will be beneficial to both.
4
Q
distribution
A
how a product or brand reaches its audience {cinema, tv, web} and then begins to promote and market it
5
Q
public service ownership
A
a type of media product - tv/radio, controlled and funded by the public
