Memory Flashcards
2 explanations for forgetting ?
Inference theory
Retrieval failure
Explain interference theory ?
Forgetting because one theory interferes with another cause one or both memories to be forgotten
- explanation for forgetting in LTM
- similarity of info makes PI and RI more likely
Proactive interference ?
Older memories already stored disrupt recall of newer memories
Retroactive interference ?
Forgetting when newer memories disrupt recall of older ones already stored
Example of interference theory similarity making recall worse ?
Mcgeoch and McDonald
-pps remember word lists 100% correct
- then learn 1 of 6 types of other list of words
- more similar info in the second
- pps then had to recall original list
list meant recall was less then less similar info between the two lists, only interference not decay can explain such effects
Evaluate interference theory ?
Strength
Real world app
- Danaher found recall and recognition of advert was impaired if pps exposed to another brand in the same week= problematic as huge amount of money spent on advertising
- can reduce interference by running multiple ad exposures in same day
Strength
- strong evidence from lab studies such as M and D, studies show these types of interference are common means for forgetting in LTM
- M and D was a lab experiment = high control to make causal statements about interference effects
Weakness
- artificial tasks used in research
- word lists used in most studies are far from words we learn from day to day
- and pps lack motivation to remember words as have to meaning to them
Tulving and Psotka
- research suggest interference doesn’t lead to memory disappearing but just being inaccessible
What is retrieval failure ?
Type of forgetting when we don’t have cues to access memory
- cues are stored at same time as making a memory, cues can trigger memory
- can have internal cues and external cues e.g mood and room we were in
What’s the encoding specificity principle ?
Found by Tulving
- states that for cue to be helpful it must have been present when info was encoded and at time of retrieval
Context dependent forgetting ?
Happens when external retrieval cues at coding don’t match at retrieval
Research into context dependent forgetting ?
Godden and Baddley
wanted to see if context affected recall in deep sea divers
Procedure
- divers learn lists of words and recall 4 variations of learn on land and recall in water
Results
- recall was lower in non matching conditions as external cues at learning didn’t match those at recall
Support
- research found recreating smells helps recall info about places from a long time ago
State dependent forgetting ?
Occurs when internal retrieval cues at coding don’t match those present at recall
Research into state dependent forgetting ?
carter and Cassaday
Procedure
- gave drugs to pps that had mild sedative effects
- pps then asked to learn word list
- 4 variations of learn on drug recall off drug
Results
- performance significantly worse in conditions where learning and recall didn’t match suggesting state dependent forgetting is an adequate explanation of forgetting
Evaluate retrieval failure ?
Huge support for retrieval failure e.g Carter and Cassaday and Godden and Baddley
Real life applications
- of trouble remembering something we can go back to place we learnt it (key idea behind cognitive interview)- helps police jog memory of eyewitness
Weakness
- context may be different depending on type of recall
- Godden and Baddley found with recognition or words instead of recall context didn’t have an effect suggesting context dependent forgetting only effects memory in a certain way
Weakness
- some argue context effect isn’t that strong and in real life the context has to be v different for it to have an effect
What is the sensory register
Registers info coming in from all senses
Capacity and duration of SR?
Sterling flashed grid of words for 20th a second and asked pps to recall
- recall was v high suggesting SR has v large capacity
- but this is hard to test with high ecological validity
Walsh and Thompson found duration =500miliseconds that reduces with age
Research support for capacity of STM?
Jacobs
- pps shown list of numbers
- pps had to repeat back in same order
- amount of items increase until pps can remember no more
- found recall was about 7+/- 2 items
This lacks ecological validity
Previous sequences may have confused pps
May lack control of modern day research
What did miller say about STM
Said same as Jacobs but could increase memory but chunking info, Simon backed up this idea
Research into duration of STM
?
Peterson & Peterson
Lab exp
- students shown nonsense trigram to remember
- pps count back in 3s from 3 digit number to prevent rehearsal, procedure repeated after different time intervals up to 18 seconds
Found STM less than 18 seconds
- Low ecological validity
- possible extraneous variables- previous trigrams may have caused confusion with later trigrams
Research for Sr coding ?
Crowder
- sensory info coded in different stores with different durations in raw unprocessed form
Research into coding of STM and LTM
Baddley
- gave pps word set acoustically similar or dismisses or dissimilar in meaning and similar in meaning
Results
- STM affected by acoustically similar words, when calling words sounding the same suggesting STM is coded acoustically
LTM affected by semantically similar words