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Adm + Erh + Afs > Merkantile > Flashcards

Merkantile Flashcards

1
Q

Maslow

A

Pyramide med mennesket behov (fysiske - sikkerhed - sociale - påskønnelse - selvrealisering)

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2
Q

Rationelle købemotiver

A

Tager udgangspunkt i produktets funktionelle værdi

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3
Q

Sociale købemotiver

A

Købes pga fornuftige overvejelser

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4
Q

Latente behov

A

Et “ikke nu og her” behov

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5
Q

Kundesegmentering

A

Forskellige målgrupper i kunder (hunde-ejere)

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6
Q

Impulskøb

A

Noget man bliver fristet til at købe, men egentlig ikke har brug for (godbidder)

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7
Q

Vanekøb

A

At kan køber det samme produkt, og holder sig til det på trods af nyere bedre ting.

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8
Q

Overvejelseskøb

A

Et køb med lang beslutningsproces.

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9
Q

SWOT

A

Et kendt analytisk redskab der bruges til problemstillinger ift. en virksomhed eller lign.

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10
Q

Spotvare

A

En vare der sælges lejlighedsvis for at tiltrække kunder til forretningen. Normalt ikke findes i butikken.

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Adm + Erh + Afs (3 decks)

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