Methodological approaches to research Flashcards
What’s a survey?
Gathering data from a series of questions about opinions and behaviour.
What are ethnographic methods?
A form of field research which involves collecting data from a natural environment through observation.
What are longitudinal studies?
Studies that take place over an extended period of time.
What’s methodological pluralism?
Using a variety of research methods to collect data.
What’s triangulation?
The mixing of data or methods to shed light on a topic.
What are the advantages of a survey?
High in objectivity
High in validity
High in reliability
What are the disadvantages of a survey?
Potential for leading questions
Questions could be misunderstood
Potential low response rate
What are the advantages of using ethnographic methods?
Can get an authentic experience
High in validity
What are the disadvantages of using ethnographic methods?
Low in reliability
Possible ethical problems
What are the advantages of longitudinal studies?
Higher in validity
More flexible
What are the disadvantages of longitudinal studies?
It takes a long time
More expensive
What are the advantages of methodological pluralism?
High in validity
High in reliability
What are the disadvantages of methodological pluralism?
Expensive
Time consuming
