Methods Of Entering International Markets

Question 1

Methods of entering international markets

Answer 1

Alliances

Imports and exports

Licensing

Direct investment

Question 2

What are alliances

Answer 2

Businesses join forces with a similar company abroad, combining local knowledge with their product

Question 3

What are imports and exports

Answer 3

Imports - buying goods from other countries

Exports - selling goods to other countries

Question 4

Licensing

Answer 4

Get foreign firms to produce their products under license

If it seems to work when license expires business can produce their themselves

Question 5

Direct investment

Answer 5

Take over / merger with a business in another country - allows a business to enter a market quickly