Midterm Quiz 1 Flashcards
Outlook, mindset, point of view, standpoint
Attitudes
Ideas about the relative worth of things about the nature of good and bad.
Values
Operate as thoughts or statements about the relative truth or falsehood of a thing
Belief
A successful intentional effort of influencing another’s mental state through communication
Persuasion
Attempts to alter or maintain a balance of power that is advantageous to the propagandist.
Attempts to disguise itself as informative communication.
Deliberate and systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.
Propaganda
Individual understanding of the social world
Cognition
How people see and interpret things in the environment
Perception
-As system of belief
Ideology
To be regarded as ideological; -The ideas concerned must 1. 2. 3.
- The ideas concerned must
1. be shaped by a significant number of people.
2. form some kind of coherent system
3. must connect in some way the use of power in society
Ideology after debate
1.
2.
3.
- It is a consequence of the interaction between people and their imagined environment
- There is a shared understanding of what is real
- Ideologies are expressed through language and sign systems.
Types of sign:
1. a sign which is identical to or similar to what it represents.
Icon
Types of sign:
2. the sign has only a symbolic or “Conventional” link with what is supposed to represent
Symbol
Types of sign:
3. there is a direct link between the sign and what it represents
Index
Levels of Signification
- Denotation
- Connotation
- Myth
An idea about something within the culture.
Myth
