Minority Influence

Question 1

Define minority influence 2pts

Answer 1

• A form of social influence in which a minority group influence the majority to adopt their own beliefs, attitudes, behaviours.
• This is known as the conversion process and usually leads to internalisation of minority views.

Question 2

Commitment 2pts (dedication, how it's shown)
- Relationship between commitment and influence

Answer 2

• The degree to which minority show dedication to their position.
• Dedication is often shown by a personal sacrifice, such as time.

Question 3

Consistency 2pts

Answer 3

• The extent to which a minority’s message stays the same, both over time and across the minority group members.
• The more consistent a minority is, the more effective it becomes.

Question 4

Flexibility 2pts

Answer 4

• The WILLINGNESS of the minority to compromise their position.
• A minority should not seem relentless, THEREFORE increased flexibility will increase their influence