Minority Influence

Question 1

Minority influence

Answer 1

A form of social influence in which a minority of people persuades others to adopt their beliefs, attitudes or behaviours

Question 2

Minority influence (CCF)

Answer 2

Consistency
Commitment
Flexibility

Question 3

Consistency

Answer 3

if the minority consistent this attracts the attention of the majority over time

Question 4

Commitment

Answer 4

personal sacrifices show commitment, attract attention, reinforce message

Question 5

Flexibility

Answer 5

Minority more convincing if they accept some counterarguments

Question 6

Evaluation points for minority influence- Research support for consistency

Answer 6

STRENGTH

Moscovici’s blue-green slides and Wood et als meta analysis

Question 7

Evaluation points for minority influence- Research support for deeper processing

Answer 7

STRENGTH

Participants exposed to minority view resisted conflicting view
Martin

Question 8

Evaluation points for minority influence- Artificial tasks

Answer 8

LIMITATION

Tasks often trivial so tell us little about real-world influences