MINORITY INFLUENCE

Question 1

What is resistance to social influence?

Answer 1

When a person withstands, and reists the pressure to conform, or obey, we call this resistance to social influence.

Question 2

what does resistance to social influence involve?

Answer 2

Disobidience, and non-conformity.

Question 3

How does social support help people resist social influence?

Answer 3

People are more likely to resist to social influence, if there is someone else that agrees with them.

Question 4

what is meant by the term locus of control, and how does it help resist social influence?

Answer 4

Ammount of control a person believes they have in their life, is known as locus of control.

Question 5

What is an internal, and external locus of control? a person with which type of locus of control, is more likely to resist social influence.

Answer 5

Internal locus of control: people that believe that everything that happens in their lifes, is due to their own decisions (hardworking, determined, never give up)
External locus of control: People who dont believe they have much control over their life ( destiny, faith, hope something is gonna happen)

A person with an internal locus of control, is more likely to resist to social influence, because they are more likely to act independantly.

Question 6

what is minority influence?

Answer 6

When a minority, manages to change the attitudes and beliefs of a majority.

Question 7

what type of conformity does minority influence involve?

Answer 7

Internalisation, because we actually hve to change both private, and public attitudes of the majority.

Question 8

What is meant by conversion?

Answer 8

Process by whch minority, influences majority.

Question 9

What are the 3 steps of conversion

Answer 9

1. Conflict
2. understanding.
3. validity

Question 10

explain the first step in conversion; conflict

Answer 10

first, the minority creates conflict with the opposite side (majority).

Question 11

explain the second step in conversion; understanding

Answer 11

the majority tries to understand the point of view of the majority.

Question 12

explain the third step in conversion; validity

Answer 12

if the minorities beliefs seem valid, then the majority start to adopt the minority groups attitudes and beliefs.

Question 13

What are the 3 factors that strengthen the odds of minority influence succeeding?

Answer 13

Consistency, commitment, and flexibility.

Question 14

Explain how consistency helps strengthen minority influence.

Answer 14

You have to be always consistent, and keep on repeating the the belief and behaviour. The belief doesnt change over time.

Question 15

Exlain how commitment helps strengthen minority influence.

Answer 15

Take risks, and proove that you are 100% commited, and that you are willing to do sacrifices in order to get what ypu want.

Question 16

Explain how flexibility helps strengthen minority influence.

Answer 16

Able to listen to opposing views, and and provide appropriate responses. maybe make a deal with them. Come up with alternatives.

Question 17

What was Moscovic experiments aim?

Answer 17

To investigate wether a minority group could influence the attitudes of a majority group in an unimbigous task, where the answer was clear.

Question 18

Describe Moscovic experiment.

Answer 18

1.Moscovic recruited 192 females, which were told they were about to take part in a perception study.
2.He placed them in groups of 6
3.the participants were shown 36 blue slides, in different shades of blue, and were asked to judge the colour of the slides.
4.2 out of 6 in each group, were actually confederates, and were told to say that the slides were green. The confederates were the minority group.
5.On the second trial, he made the confederates say that the slide was green, only sometimes.

Question 19

What were Moscovicis findings?

Answer 19

When the confederates were consistent, 8.2% of participants conformed, and 32% of participants, conformed at least once.

When the confederates were inconsistent, only 1.25% of participants conformed.

His conclusions were that despite gving answers that were completely wrong, minorities could still influence the judgement of the majority. But minorities had more effect when they were consistent.

Question 20

Why did Moscovic experiment lack population validity?

Answer 20

Because he only used woman, therefore its hard to generlise his findings to man.

Question 21

explain why it is good/bad that moscovic conducted his experiment in a lab.

Answer 21

It is good, because he had more control over extraneous variables, meaning that it was easier for him to establish a cause and effect relationship, thus imrpoving the reliability of the results. However, his experiment lacked ecological validity, menaing that it is hard to generalise his findings to the real world, becaus epeople might nt behave the same in a lab as they would in the real world.

Question 22

Outline and describe all the processes involved in social influence, in order.

Answer 22

1. Drawing attention - social proof
2. Consistency - being consistent in ur beliefs
3. deeper processing - thinking about( cognitive conflict)
4. augmentation principle - commitment to cause, personal sacrifice.
5. snowball effect - as more and more people get converted, it is easier for other to become converted as well.
6. Social cryptomnesia - people start to forget the previous beliefs that were in the past.

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