minority influence and social change

Question 1

3 types of behaviour that enable minority influence

Answer 1

consistency
flexibility
commitment

Question 2

study for minority influence

Answer 2

moscovici blue slide green slide (MEASURES CONSISTENCY)
3 groups:
control - all naive
inconsistent - 4 naive, 2 confed who change answer
consistent - 4 naive, 2 confed who always said green
findings:
control - 0.25 genuine mistake
inconsistent - 1.25
consistent - 8.42

Question 3

Social change steps

Answer 3

draw attention 
consistency 
deeper processing
augmentation principle 
snowball effect 
social cryptomnesia (true social change, seems like its always been there)