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mkt 575,uop mkt 575,uop mkt 575 entire course > mkt 575,uop mkt 575,uop mkt 575 entire course > Flashcards

mkt 575,uop mkt 575,uop mkt 575 entire course Flashcards

1
Q

UOP MKT 575 All Assignments And Final Guide NEW
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A

UOP MKT 575 All Assignments And Final Guide NEW
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2
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UOP MKT 575 Final Exam Guide New
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1.      In the \_\_\_\_\_ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives.
•         commercialization
•         development
•         screening
•         idea generation
2.      When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of\_\_\_\_\_\_\_\_\_\_.
•         mass selling
•         indirect-response promotion
•         direct-response promotion
•         integration
3.      A firm with a marketing orientation is MOST likely to\_\_\_\_\_\_\_\_\_\_.
A

UOP MKT 575 Final Exam Guide New
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3
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UOP MKT 575 Week 1 Business Environmental Analysis (StarBucks) NEW
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MKT 575 Week 1 Business Environmental Analysis -
Instructions:
Conduct a thorough business environmental analysis, using your own organization or company, or one of your choosing,
Analyze your findings in a 1,050-word report.
Include in your analysis:
• Review and discuss any social, competitive, technological, economic, political and legal/regulatory influences and how they might affect your company’s marketing plans in the future, as well as any ethical issues which might occur in the industry
• Synthesize any recent changes in the market, including shifts in market share, players in the market, competition and leadership.
Include at least three references, at least one of which must come from the University Library.

A

UOP MKT 575 Week 1 Business Environmental Analysis (StarBucks) NEW
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4
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UOP MKT 575 Week 2 Industry and Competitive Analysis NEW
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MKT 575 Week 2 Industry and Competitive Analysis -
Instructions:
Your learning team has been hired to consult with a U.S.-based major consumer company as they launch a new product in their industry. Your aim throughout this course-long project will be to develop a marketing plan for your client to gain and maintain a competitive advantage in their industry, and create value for their target market. Create a new product or service to be offered by a company (either an existing firm or a start-up company) in one of the following industries:
• Sporting goods
• Snack foods
• Environmentally-friendly products
Develop a 2,100-word analysis which completes an industry and competitive analysis for your client. Include the following components:
• Describe in detail your product/service offering.
• Determine market needs (justification for your choice of

A

UOP MKT 575 Week 2 Industry and Competitive Analysis NEW
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5
Q

UOP MKT 575 Week 3 Target Market Analysis(StarBucks) NEW
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MKT 575 Week 3 Target Market Analysis -
Instructions:
Prepare an analysis of your target market, and how you will position and differentiate your product offering for that target market, using your own organization or company, or one of your choosing. Synthesize your findings in a 1,400-word analysis.
Include in your analysis:
• Identify the segmentation factors (demographic, psychographic, geographic, and behavioral characteristics) you will use to select your target market.
• Create a detailed portrait of your ideal consumer.
• Determine the key buying behaviors and decision motivators for your consumers. Include an analysis of cultural, social, personal and psychological factors.
• Decide how you will differentiate your product or service, personnel, marketing channels and brand image from the competition.

A

UOP MKT 575 Week 3 Target Market Analysis(StarBucks) NEW
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6
Q

UOP MKT 575 Week 4 Product Offering and Branding Plan NEW
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MKT 575 Week 4 Product Offering and Branding Plan -
Instructions:
Develop a 2,100-word product offering and branding plan using the industry and competitive analysis you completed for your client in Week 2 as a basis. Include the following:
• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer.
• Explain in detail your new product/service offering, based on the target market needs, including: features and benefits, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
• Identify any other complementary products in the product line.
• Propose a branding strategy for your new product/service, including brand imagery and elements (name, term, symbol, design, etc.) to maximize consumer response and resonate with your chosen target market.

A

UOP MKT 575 Week 4 Product Offering and Branding Plan NEW
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7
Q

UOP MKT 575 Week 5 Marketing Communications Presentation(StarBucks) NEW

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MKT 575 Week 5 Marketing Communications Presentation -
Instructions:
Prepare a 10- to 15-slide Microsoft® PowerPoint® marketing communications presentation with detailed speaker notes using your own organization or company, or one of your choosing.
For each section of your marketing communications plan. Include information on your introductory strategies as well as how those strategies will change over the course of the Product Life Cycle (PLC). Include in your presentation the following:
• Develop an Introduction.
• Choose distribution and channel strategies to maximize your reach to your chosen target market.
• Propose a pricing strategy for your product/service.

A

UOP MKT 575 Week 5 Marketing Communications Presentation(StarBucks) NEW

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8
Q

UOP MKT 575 Week 6 Marketing Plan Presentation NEW

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MKT 575 Week 6 Marketing Plan Presentation -
Instructions:
Create a 15- to 20-slide Microsoft® PowerPoint® presentation for your client to explain the marketing plan and strategy you have developed over the course of this class. In addition to slides, you may also incorporate other elements into your presentation that may be useful for your client (demonstrations, videos, print ads, etc.). Include detailed speaker notes in your presentation. Include the following key components from your Marketing Plan (some of these are from your previous papers; other elements are new for this week):
• Include an executive summary.
• Explain the market growth potential and competitive analysis.
• Identify segmentation, target market, and positioning.
• Explain pricing strategies over the PLC.
• Explain distribution strategies over the PLC.

A

UOP MKT 575 Week 6 Marketing Plan Presentation NEW

Check this A+ tutorial guideline at
http://www.assignmentclick.com/mkt-575-uop/mkt-575-week-6-marketing-plan-presentation-latest

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mkt 575,uop mkt 575,uop mkt 575 entire course (1 decks)

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