MOD 15 Flashcards
What is the psychological manipulation of people to give confidential information?
social engineering
What are Cialdini’s 6 Principles of Influence?
1) Reciprocity
2) Commitment
3) Social proof
4) Authority
5) Liking
6) Scarcity
Which principle of influence focuses on people returning favors (free samples) and the good cop/bad cop strategy?
Reciprocity
Which principle of influence states that if people commit to an idea/goal in writiing, they’re more likely to commit to it? (Pop-ups that close by saying “I’ll sign up later)
Commitment / consistency
Which principle of influence states that people will do things they see other people doing?
Social proof
Which principle of influence states that people tend to obey authority figures despite questionable requests? (email from IRS means more likely to respond?)
Authority
Which principle of influence states that people are easily persuaded by people they like? (viral marketing)
Liking
Which principle of influence states that percieved scarcity will generate demand? (“Limited Time Only” sales)
Scarcity
What is it called when people believe others are telling the truth more often than they actually are?
Truth Bias
What is the opposite of Truth Bias?
Lie Bias
What is a criminal practice that gets access to private, personal, and financial information from the public using a telephone system?
Vishing (voice phishing)
What is a technique of fraudulently obtaining private information? (fake email that looks legit)
Phishing
What is the act of using SMS text messaging to lure victims into a course of action?
Smishing
What is it called when pretending to be another person to gain physical access to a system or building?
Impersonation
What is the act of creating and using prior research on the victim and a invented scenario so the targeted victim will give information?
pretexting