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PURPOSIVE COMMUNICATION > MODULE 4: MULTIMODAL AND MULTICULTURAL MESSAGES > Flashcards

MODULE 4: MULTIMODAL AND MULTICULTURAL MESSAGES Flashcards

1
Q

It means that texts are communicated through
combinations of two or more modes.

A

Multimodal

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2
Q

It is a combination of two or more SEMIOTIC SYSTEMS or modes such as written language, spoken language, visual (still and moving image), audio, gestural, and
spatial meaning (The New London Group, 2000; Cope and Kalantzis, 2009).

A

Multimodal Texts

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3
Q

It is not limited to something written down. A text can be a film, an artifact, or anything in a language and culture that conveys meaning. It reflects one’s own culture

A

Text

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4
Q

What are the three types of multimodal texts?

A
  1. Simple Multimodal Texts
  2. Live Multimodal Texts
  3. Complex Digital Multimodal Texts
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5
Q

Meaning is conveyed to the reader through varying combinations of
written language, visual, gestural, and spatial modes.

A

Simple Multimodal Texts

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6
Q

Examples of this type of multimodal text are: Comics/graphic novels, picture books, newspapers, brochures, print advertisements, posters, storyboards, digital slide presentations
(e.g. PowerPoint), e-posters, e-books, and social media, PODCASTS

A

Simple Multimodal Texts

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7
Q

Meaning is conveyed through combinations of various modes such as gestural, spatial, audio, and oral language. It includes dance, performance, oral storytelling, and presentations.

A

Live Multimodal Texts

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8
Q

Meaning is conveyed through dynamic combinations of various
modes across written and spoken language, visual (still and moving
image), audio, gesture (acting), and spatial semiotic resources.

A

Complex Digital Multimodal Texts

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9
Q

Live-action films, animations, digital stories, web pages, book
trailers, documentaries, and music videos.

A

Complex Digital Multimodal Texts

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10
Q

What are the questions that need to be asked when evaluating texts with words and images?

A
  1. What is the message?
  2. What is the purpose of the message?
  3. How is the message conveyed by the text and or image?
  4. Who is the target audience of the message?
  5. What is the effect of the message being conveyed in this manner to
    the receiver?
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10
Q

What are the questions that need to be asked when evaluating texts with words and images?

A
  1. What is the message?
  2. What is the purpose of the message?
  3. How is the message conveyed by the text and or image?
  4. Who is the target audience of the message?
  5. What is the effect of the message being conveyed in this manner to
    the receiver?
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11
Q

It uses words and images to communicate a clear message.

A

Infographic

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12
Q

It shows and explains a thorny issue to a larger
audience. The communication tool, among others, is effective in illustrating
multifaceted topics

A

Infographic

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13
Q

The use of additional images and words in the infographic
are coherent in explaining a complex process. It is also more appealing and
effective as a communication tool compared to a densely written report.

A

Infographic

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14
Q

It is used to communicate layers of messages to a target audience through the use of words
and images.

A

Advertisement

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15
Q

possible messages are conveyed both literally and subliminally.

A

Advertisement

16
Q

Used in advertisements and based on what the text shows. The reader elicits the meaning based on what is conveyed explicitly.

A

literal message

17
Q

contains an underlying meaning. A text does not express this explicitly. It may be argued that a ________ may be understood only by a receiver who is aware of certain meanings that are associated with specific images and words.

A

subliminal message

18
Q

Multimodality refers to the use or availability of several different modes, methods, and systems. Because of advancements in technology, multimodal texts are now a familiar
feature in web-based materials, such as memes and blogs

A

Editorial Cartoon

19
Q

They are used as
communication tools to serve a specific purpose, and they are not necessarily
neutral.

A

Editorial Cartoon

19
Q

They are used as
communication tools to serve a specific purpose, and they are not necessarily
neutral.

A

Editorial Cartoon

PURPOSIVE COMMUNICATION (4 decks)

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