Motivation Flashcards
How to enhance Involvement (8 ways PR C Act PRTB U CPT SR T)
- Personally relevant
- Consistent with Goals / Values
- Actionable (Part of Decision Process)
- Provide Real Time Benefits
- Un5expected (Extremes)
- Create Perceived Threat (Increase Perceived Risk)
- Sensory Rich
- Touch or Try the Product
What does Kinship mean?
People are more likely to take risk for sibling than second cousin
Prisoners dilemma
See chart
What would it mean when people are appealing to Status?
People would rather choose a prius rather than a honda accord
What are Kenrick and Griskevicius known for saying about our behavior? (Two things)
There may be explanations for inconsistent and “irrational behavior”
There may be other goals that motivate behavior than self interest
Defintion of Needs
Discrepnancy between present state and ideal or desired state
What are Innate needs
(biogenic primary needs
What are Physiological needs
Food, water, air, clothing shelter
What are Acquired Needs
Psychogenic, secondary needs
What is the difference between Needs verses wants
What we lack vs how we fill that gap
What are Maslows hierarchy of needs? (SA-E-B-S-Phys)
Self actualization Ego needs Belongingness Safety Physiological
What are Kenrick’s hierarchy of needs? (P-MR-MA-S-Af-SP-ImPhys)
Parenting Mate retention Mate acquistion status/esteem affliation self protection immediate physiological needs
What is the definition of Motivation?
- Energy one willing to expend or expended to achieve a goal
- Driving force within individuals that impels them to action
ORIGIN
Is produced by a state of tension, which exists as the result of an unfulfilled need, want, or desire
Which of the three is most important Motivation, ability and opportunity
Motivation
What are some Involvment and Marketing Strategies For high invovlement purchases?
High content amounts in ads
