Moyens de communication commerciale Flashcards
Definition of the media planner
Someone who, according to the informations given (targets, budget, calendar), will say when and where the make the ads
Advantages of cinema
-High attention
-Targeting accurate
-Flexibility in booking times
Inconveniences of cinema
-Not much notoriety
-low occupation rate
Advantages of display, posters, trucks, bus shelters
-Great targeting
-Notoriety
-Cognitive
-Short reservation delays
-Repetitive
Inconveniences of display, posters, trucks, bus shelters
-Can’t be full
-Saturation
Advantages of radio
-Cultural and geographic audience
-Great audience
-No delay
-Weak costs
Inconveniences of radio
-No visual
-Lack of attention
Advantages of press
-Socio-cultural targeting
-Notoriety
-Short delays
Inconveniences of press
-Saturated
-Lack of attention
-Might be not read enough by the same person
Advantages of TV
-Notoriety
-Cognitive
Inconveniences of TV
-Reservation delay
-Expensive
Advantages of internet
-Reactive and accurate with cookies
-Cheap
Inconveniences of internet
-Saturated
-Doesn’t concern everyone
What about the life duration of an ad?
Can be an hour but also years for press in waiting rooms
What about the hand taking rate?
Times people read a magazine each day
