NetApp Brand Strategy Oct 2023 Flashcards
What is the Corporate Narrative?
Who we are: The Intelligent Data Infrastructure Company
What is our Positioning Statement Definition?
Intelligent data infrastructure harnesses observability and AI to enable best data management actions, everywhere - applied to silo-free infrastructure - so customers can achieve their dynamic business priorities.
What is the rationale for our positioning statement?
- 30+ years of leadership
- To purposefully create distance between us and our competitors we own our competitive advantage as…
– The new way to “Unified” - any data, any workload, any environment.
– The only storage provider natively embedded in the world’s biggest clouds.
– The most secure in the world.
– The industry’s best data pipeline for AI
What is the context “the when” for our corporate narrative?
When ever-present disruption and opportunities call for new breakthroughs.
Deeper: From changing customer realities like hybrid multicloud to technological advances such as AI, these changes and turn them into breakthroughs.
Key forces of disruption that are accompanied by new opportunities
Growing volumes of unwieldy data with rising volumes of cyber threats –> Deliver novel customer experiences by securing and harnessing data in new ways.
Customer needs, workforce challenges, and business budgets shift with lightning speed –> Increase contextual agility through policy-based automation.
A cloud-centric world demands seamless operations, everywhere –> Optimize cloud use across hybrid multicloud environments.
An AI revolution that disrupts traditional ways of working –> Eanable new levels of productivit and innovation that drive busines growth and transformation.
What is our purpose? Our Why?
NetApp makes data infrastructure intelligent to turn a world of disruption into opportunities for every customer.
What is our market role, the who (we are)?
NetApp is the intelligent data infrastructure company.
Intelligent data infrastructure harnesses observability and AI to enable best data management actions, everywhere - applied to silo-free infrastructure - so customers can achieve their dynamic business priorities.
We create silo-free infrastructure - then harness observability and AI to enable the best data management actions, everywhere - so customers can achieve their dynamic business priorities.
What are our strategic areas, our how (proof points)?
Unified data storage, Integrated data services, CloudOps solutions.
What do we mean by Unified data storage?
Single storage OS for all data. Natively embedded in the world’s largest clouds. Unified control.
What do we mean by Integrated data services?
Built-in data security and protection. Policy-based data governance. Comprehensive sustainability.
What do we mean by CloudOps solutions?
Infrastructure optimization. Application services. Operations automation.
How are we redefining “unified”?
While there is a common historical understanding of “unified” in context of data storage to mean any protocol, we are evolving the definition of “unified to mean “Any data, any workload, any environment”. This definition of “unified” expresses our differentiation and will help us make further progress toward winning in flash and accelerating first party cloud storage.
What are the essentials of “unified data storage”?
Any data, any place. Be free to storage any data type and power any workload, simply and seamlessly across any environment.
What are the essentials of “integrated data services”?
Active data management. Use AI to manage your data for superior data security, protection, governance, and sustainability.
What are the essentials of “CloudOps solutions”?
Adaptive operations. Maximize performance and efficiency of your infrastructure, applications, and teams through AI-enabled tools.
