Newspaper media language Flashcards
1
Q
Masthead
A
Newspaper’s name
2
Q
Slogan
A
Catchphrase with the newspaper’s philosophy
3
Q
Puff or Blurb
A
Colour bands aimed at attracting readers
4
Q
Headlines
A
Largest typeface for most important story
5
Q
Strapline
A
Smaller typeface that explains more about the story
6
Q
Standfirst
A
Text that introduces story
7
Q
By-line
A
Journalist’s name
8
Q
Standalone
A
Picture used on cover to offer engagement
9
Q
Central image
A
Image which is accompanied by anchorage text to offer context
10
Q
News in Brief
A
Smaller facts or articles in a list/column at the side of bottom of the paper
11
Q
Pull quotes
A
Quotes pulled from articles and in a larger font to make it stand out
12
Q
Jump line
A
Teaser headline on front page encouraging readers to buy and read on
13
Q
Adverts
A
Adverts
