NTM Chapter 2

Question 1

What are the four basic phases of writing?

Answer 1

• content
• organization
• writing
• design

Question 2

in order to create a message that (***) the audience, try to understand their unique frame of reference

Answer 2

fits

Question 3

what does the acronym WIIFM mean?

Answer 3

whats in it for me

Question 4

research consistently shows that (****) improves writing.

Answer 4

outlining

Question 5

what is incorrect about bottom-up outlining?

Answer 5

creating an organized list (“free list”) of details

Question 6

mind mapping

Answer 6

• mind mapping is a graphic representation
• the main topic is inside the circle in the middle of the page
• mind mapping is another top-down process

Question 7

the next step to turn a free list into an outline is to create?

Answer 7

categories

Question 8

classifying is the process of putting lists into categories? T/F

Answer 8

true

Question 9

what outline tests determine which of the items are grammatically parallel?

Answer 9

language/wording test

Question 10

how can you fix an exclusion test problem?

Answer 10

delete the inappropriate terms

Question 11

which communication channel evaluation factor refers to whether a record is kept of the message?

Answer 11

permanence

Question 12

aristotle referred to three rhetorical strategies. the logical appeal to the head is referred to as?

Answer 12

logos

Question 13

good news or routine messages follow the (****) approach.

Answer 13

direct

Question 14

A (****) approach focuses on the benefits to be gained, whether tangible or intangible

Answer 14

positive