NTM Chapter 4

Question 1

What does the acronym HATS represent?

Answer 1

• headings
• art
• typography
• spacing

Question 2

what does the five-second standard refer?

Answer 2

the reader should be able to understand the main message of the visual in about five seconds.

Question 3

what is an explanatory list of the symbols or colors used in a chart?

Answer 3

legend

Question 4

why is a bar or line chart preferred over a pie chart?

Answer 4

the human eye does not easily distinguish between the size of two areas of similar size

Question 5

what graphics are created by draw programs and are generated by a computer formula?

Answer 5

vector

Question 6

what type of fonts are used most often for body text?

Answer 6

serif

Question 7

rule of thirds in photos

Answer 7

using a tic-tac-toe grid on your photo, place the subject at one of the places where the lines intersect.

Question 8

for outdoor photography use

Answer 8

• a camera flash to reduce shadows on faces.

- photograph on cloudy days rather than sunny days.

Question 9

how many typographic points are in an inch?

Answer 9

72

Question 10

what type of text alignment should be used in most office documents?

Answer 10

left

Question 11

to avoid having a page appear gray, do not…

Answer 11

decrease margins

Question 12

an (****) is a paragraph’s first line left by itself at the bottom of a page.

Answer 12

orphan

Question 13

white space does all except?

Answer 13

divides the page into tic-tac-toe segments.