ORALS Flashcards
MARKETING
is the transfer of goods from the producer to consumer to expedite the transfer
TOOLS OF MARKETING:
Advertising, Pr, Sales Promotions
What is Sales Promotions?
- DIRECT MARKETING
- SALESMANSHIP
- MARKETING RESEARCH
What is PR?
90% doing good, 10% talking about it. It isn’t paid, but negotiated. This is Envelopmental communication (under the table) Boost the image of mother company.
What are the elements of Advertising?
- Should be paid.
- Must be nonpersonal.
- There is an identified sponsor.
- Uses a medium not owned by sponsor.
- There must be a selling message.
Advocacy advertising
usually very creative and for winning awards.
Two types of advertising
Traditional (TV, Radio, Print)
Non traditional ads (train wrap, etc)
PANA
Philippine Association of National Advertisers
AAAAP
Association of Accredited Advertising Agencies of the Philippines
Best Ad Agencies in terms of profit
McCan Erickson and Publicis Jim Basic
Most Creative Ad Agencies, Always winning
BBDO Guerrero, DM9
Other agencies:
Saatchi and Saatchi, LOWE, TBWA, Ogilvy and Mathers
AD Board
Tasked with reviewing all advertisements. Closed down and has been replaced with ASC.
ASC
Advertising Standards Council: The Ad Standards Council is the advertising industry body in-charge of screening and regulating content of advertising materials across all medium.
There is no ad that you can technically call
a failure
