Organisational Structures

Question 1

Flat Structure

Answer 1

Features:
•few levels of management 
•fast communication
•fast response to change
•fast decision making
•wide span of control
•not closely supervised staff

Question 2

Tall Structure

Answer 2

Features:
•many levels of management 
•slow communication
•slow decision making
•slow response to change
'•narrow span of control
•closely supervised staff

Question 3

Spam of Control

Answer 3

Spam of control is the number of workers a manager is responsible for.

Wide Span=6+ workers

Narrow Span=<6 workers

Question 4

Functional Areas

Answer 4

• Human Resources Manager
• Finance Manager
• Operations Manager
• Marketing Manager
• Admin Manager

Question 5

Authority/Responsibility

Answer 5

Responsibility means you are answerable for something that happens.

Authority means you can give instructions to subordinates.

Question 6

Human Resources

Answer 6

Looks after the people who work in the organisation:
•recruitment and selection
•training
•employment laws
•welfare

Question 7

Organisation Chart

Answer 7

Organisation Chart Shows:
•Line Relationship
•Lateral Relationship
•Responsibility
•Authority
•Functional Relationship
•Span of Control

Question 8

What is a functional relationship?

Answer 8

A functional relationship is when 2 managers offer support to each other in a business situation.

Question 9

Functional Relationship 1

Answer 9

The Operations Manager will work with the Finance Manager to discuss the budget available to create a product.

Question 10

Functional Relationship 2

Answer 10

The Finance Manager works with the Marketing Manager to discuss how much money is available for and advertising campaign.

Question 11

Functional Relationship 3

Answer 11

The Human Resources Manager works with the Marketing Manager to discuss the procedures for hiring new staff.

Question 12

Functional Relationship 4

Answer 12

The Admin Manager works with the Human Resources Manager to discuss improving the skills of staff in the Admin Department.

Question 13

The Marketing Mix the 5 P’s

Answer 13

• Price
• Place
• Product
• Promotion

Question 14

Field Research/Primary Research

Answer 14

Gathered first hand:
•know the level of accuracy 
•relevant 
•up to date
-time consuming
-expensive

Question 15

Methods of Desk Research

Answer 15

• internet
• books
• newspapers/magazines
• tv/radio
• government census
• old surveys

Question 16

Methods of Field Research

Answer 16

• face to face questionnaires
• telephone survey
• postal survey
• hall test
• observation
• consumer audit
• focus group