Plymouth rebranding: Flashcards
1
Q
Why did Plymouth need rebranding ?
A
- Loss of identity after bombing during WW2
- Reconnect with its naval past
- Secure economic future
2
Q
Who helped with the rebranding scheme ?
A
- Arts and heritage board
- Economic development department
- National lottery funded the museum
3
Q
How was Plymouth Rebranded ?
A
£25 million museum was built to display it’s heritage
Mayflower400 festival in 2020
Rebranded as an ocean city
4
Q
Aimed to increase visitors by …
A
20%
5
Q
Which audiences did the scheme appeal to ?
A
- Young people who want to study there
- Creative and maritime industries
Tourists
6
Q
To what extent was the Plymouth rebranding scheme successful ?
A
The success of the updated place narrative and brand has been measured by what people say about Plymouth and positive feedback has been received from local stakeholders via surveys, and increased national media coverage has been achieved referencing Plymouth as ‘Britain’s Ocean City’.
