Price Theory Flashcards
Define price theory
an economic theory that states that the price for a specific good or service is determined by the relationship between its supply and demandat any given point.
Define the term price theory
an economic theory that states that the price for a specific good or service is determined by the relationship between its supply and demandat any given point
Define demand
Demand can be defined as the quantity of goods and services that consumers arewillingandableto purchase at different prices.
Consumers must want the product or the service and they must be able to pay for the product or the service at the price that the seller is asking.
Factors affecting demand
Income of consumers, price of substitute, price of complements, changes in taste /fashion, seasonal, advertising and price
Income of consumers
The amount of goods or services that consumers are able to buy depends on their income.
If consumers’ incomes are higher, they will buy more of a product and if their incomes are low they will buy less.
Price of substitute
A substitute product is a product that can be used in the place of another.
When the demand of a substitute productincreases, demand for the original product willdecrease.
When the demand for a substitute productdecrease, the demand for the original product willincrease.
If the price of product increases, consumers will consume more of the substitute product.
Price of complements
A complementary product is a product that adds value to another. The consumer will need consumer another product in order to use another. E.g A DVD player and a CD.
The prices of a complementary product may also affect the demand of the original product.
If the price of petrol increases the demand for cars will decrease.
Change in taste/fashion
Fashion and trends influence how much of a product, consumers will purchase.
When a product is fashionable the demand for it will increase.
When consumers lose interest or taste in the product, the demand for that product will decrease.
Seasonal or weather conditions
The weather conditions can also affect the quantity of a product that consumers buy.
In winter the demand for winter clothes will increase but in summer the demand for winter clothes will decrease while the demand for summer clothes increases.
Advertising
The advertising of a product will determine how much of the product consumers will purchase.
If the advertising is effective consumers will purchase more of the product.
If there is no advertisement, consumers will demand less of the product.
Price of the product
The quantity of the product which consumers buy depends on the price of the product.
If the price of a product is low consumers will buy more of the product and if the price higher consumers will buy less of the product.
The law of demand
The law of demand states that the higher the price of a good or a service, the lower the quantity demanded by consumers.
There is an inverse relationship between the price of a product and the quantity demanded, meaning as the price increases demand decreases and vice versa ceteris paribus. (all other things remaining equal.)
demand schedule
A demand schedule is a table that clearly shows the quantity demanded of a good at different price level.
When given the price level, it is easy to determine the expected quantity demanded.
Demand curve
A demand curve is graph showing the quantity of goods and services that are willing and able to purchase at different prices.
A demand curve is created by plotting the data from the demand schedule on the graph.
Supply
Supply is defined as the quantity of good or service that suppliers are willing and able to supply at different price levels.