Pricing Descision Flashcards by Amal Jolly | Brainscape

Q

Pricing under different market structure

A

Perfect competition

Monopolistic competition

Monopoly
Oligopoly

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Q

Pricing strategy of oligopoly

A

Predatory pricing

Entry forestalling price

Cost plus pricing

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Q

Non pricing strategy

A

Improve quality

Advertising

Sale promotion

Loyalty scheme

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Q

Pricing policy

A

Incentive

Demand and supply

Utilisation of resources

Avoid averse effect on economy

Promote export

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Q

Principles of product pricing

A

Price customisation

Price sensitivity

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Q

Price customisation

A

Based on product line

Based on Demographics

Based on Customer past behaviour

Based on Time differential

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Q

Price sensitivity

A

Unique value effect

Substitute awareness

Difficult comparison

Total expenditure

Sunk investment

Price quality

Inventory effect

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Q

Pricing method

A

Competition based

1) on going pricing method

2) sale bids

Value based

1) true economic value

2) perceived value

Cost based

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Q

New products can be classified into

A

Revolution

Evaluation

Mee too

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Q

Pricing of new products

A

Skimming pricing

Penetration pricing

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Q

Price adjustment policy

A

Distributor discount

Cash dis

Quantitative dis

Price discrimination

Geographic pricing

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