promotion Flashcards
1
Q
What is promotion?
A
A business drawing attention to their products
2
Q
What is above the line promotion?
A
Placing adverts using the media
3
Q
What are pros and cons to above the line?
A
Pros= high audiences reached
Cons= expensive, people skip
4
Q
What is below the line promotion?
A
Any promotion that does not involve the media
EG- free gifts, coupons
5
Q
What is public relations?
A
Increase sales by improving the image of the business
EG= press releases, sponserships
