public image Flashcards
memorise and understand
public image
how the company is perceived and its reputation in the community. opinions that the public has about the business
benefits of a positive public image
customer loyalty
brand people remember / stand out
attract and retain motivated staff
methods of raising business public image
donations
sponserships
donations
gifts given to benefit a charity or cause
corporate sponsorships
two parties make an economic change
can be a combination of payments and providing support by suppling free office space, equipment, food, clothing or staff
in exchange for corporate sponsership support, the sponsor receives benefits related to:
visibility of the business
positioning
publicity
market reach
environmental issues affecting business public image
climate
pollution
energy use
animal testing
climate change
increase in a regions average conditions such as temperature and rainfall over a long period of time
companies may create a favourable public image: climate change
measure and analyse greenhouse gas emissions
reduce energy consumption
adopt renewable energies
raise awareness of climate change
pollution
presence of substances that can cause harm or damage to the natural environment
companies can create a favourable public image: pollution
messages on products encouraging customers to dispose waste responsibly
avoid plastic
disposing waste correctly
shipping goods more effiently
energy use
consumption of energy to conduct its operations
companies can cause favourable public image: energy use
more natural light
installing fluorescent lighting
recycling and reusing materials
sponsering events aimed at minimising energy use
donating to companies who aim to decrease energy use
animal testing
injecting or force feeding animals with potentially harmful substances
companies that can create favourable public image: animal testing
avoid testing on animals
only using ingredients that have already been proven safe
refusing to buy materials from suppliers that test on animals
