Purposive Communication for Midterm Flashcards

1
Q

This is what helps do the ethical act.

A

Conscience

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2
Q

This is what you feel after you’ve done the mistake. This drives you to the opposite side.

A

Guilt

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3
Q

This is concerned with conveying the message in the most appropriate manner

A

Communication Ethics

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4
Q

What are the four definitions of Ethical Correspondence?

A
  • To convey the message without offending the audience.
  • To maintain a relationship with the audience.
  • To avoid withholding crucial information
  • Giving accurate information
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5
Q

Characteristics of Ethical Communication?

A
  • All relevant information
  • Truthfulness
  • Accuracy and Sincerity
  • Fair presentation of ideas
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6
Q

Factors affecting Ethical Communication

A

Ethical Aspects
Ethical Context
Culture

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7
Q

This is concerned with knowing what to reveal and what not to reveal

A

Ethical Aspects

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8
Q

Ethical background is essential across all modes of communication (It is important to consider the context of one’s ethics, for example, a japanese and a filipino engaging in conversation may have different ethics that they project in the way they speak)

A

Ethical Context

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9
Q

Refers to the complex set of traditions, laws, practices, beliefs, etc.

A

Culture

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10
Q

What are the Ethical Dilemmas in Communication?

A

Plagiarism
Selective Misquoting
Misrepresenting numbers
Distorting visuals

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11
Q

Presenting someone else’s words or works as your own without their consent or credit.

A

Plagiarism

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12
Q

Deliberately misrepresenting and altering the meaning of someone’s work or words by taking it out of the context. The essential info is omitted to fabricate a false picture.

A

Selective misquoting

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13
Q

Communicating honestly reported data in a deceptive manner

A

Misrepresenting numbers

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14
Q

Achieved by making the product look more prominent, adding more colors and using similar methods that are misleading

A

Distorting visuals

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15
Q

“The best advice I can offer is to be sensitive, be concerned about others, and be troubled by the difficulty of arriving at a decision when you are faced with an ethical dilemma. But don’t give in to temptation of having no convictions.” Who said this?

A

David Finn (1995)

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16
Q

Individuals do not deal with words alone in
communication.
They often use appropriate pictures to
express accurate messages to strengthen
understanding.
(This is when people represent data and information beyond words by utilizing resources like photos, videos, audios,)

A

Multimodality

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17
Q

According to these people, multimodality reflects the approach which informs about the systematic social understanding of
messages from various sense formation ways.

A

Jewitt and Kress

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18
Q

What are the three Central Concepts of Multimodality

A
  1. It enables us to communicate and reflect our
    experience in the world
  2. It establishes relationships between producers
    and receivers of messages.
  3. It allows us to arrange texts to form coherent
    whole
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19
Q

The multimodal perspective can refer to the
principle of ____________ derived from the
work of _______________ (1978), and its functional
view of language.

A

Social Semiotics, derived from the work of M.A. Halliday.

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20
Q

The Six essential Terms on Multimodal Text

A

Media, Mode, Availability, Genres, Rhetorical Situation, Author and Implied author

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21
Q

This term of multimodal text describes the type of communication
used: spatial, verbal, visual, gestural, audio

A

Mode

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22
Q

This term of multimodal text simply relates to how a message reaches its audience (e.g., photography,
website, song)

A

Media

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23
Q

This term of multimodal text refers to the specific attributes of the chosen medium that the author uses while
writing in that medium

A

Availability

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24
Q

These are classifications of media
based on the desires of the viewer. For
example: film media includes genres such as
romantic comedy and animated shorts.

A

Genre

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25
Q

Each genre comprises a collection of _____________.

A

Conventions

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26
Q

Every multimodal text is produced for a specific time and place, and a particular audience. This term of multimodal text considers decisions based on context,
audience, intent, genre, and author.

A

Rhetorical Situation

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27
Q

In the absence of
a designated author, the organization/websites
becomes the author of the advertisement or paper.

A

Author and implied author

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28
Q

What are the five modes of communication?

A

Verbal, visual, gestural, spatial, and
audio.

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29
Q

This mode refers to choice of phrase;
delivery of spoken or written
communication (tone);
organization of sentences,
phrases, paragraphs; coherence
of independent words and ideas.

A

Linguistic/Verbal

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30
Q

This mode of communication refers to color, layout, design,
height, outlook

A

Visual

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31
Q

This mode refers to facial expressions,
hand gestures, body language,
human communication.

A

Gestural

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32
Q

This mode of communication refers to arrangement, structure,
location of people, and objects.

A

Spatial

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33
Q

This mode of communication refers to music; background music; ambient noise/sound; silence;
tone; accent and accent of voice
in spoken language

A

Audio

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34
Q

What are the Languages of Design? (Hint: ERCPAL)

A

Emphasis, Repetition, Contrast, Proximity, Alignment, Layout

35
Q

the most significant
or pronounced
element of the
picture

A

Emphasis

36
Q

Repeated patterns of the same or similar shapes or objects, which can also be used; reflects the significant focus or theme.

A

Repetition

37
Q

substantial disparties between elements that
are visible based on their
relationship with each other.

A

Contrast

38
Q

Connection between objects in space, specifically how close they are to each other.

A

Proximity

39
Q

How elements are arranged on a page, mainly in which text is positioned at left, right, or center

A

Alignment

40
Q

good organization of website’s components, including text, pictures, shapes, and the overall composition

A

Layout

41
Q

Concerns the elements that play out as readers make sense, and how individuals reflect those meaning in conversation.

A

Multimodal Approach

42
Q

Things to Consider in Multimodal Text (Hint: CPA)

A

Purpose, Context, Audience

42
Q

Creator of the text must be clear on the message and
reason(s) why the message has to be deliver

A

Purpose

42
Q

Nature, interest and sensitivities of the target
audience must be considered so the text will not be offensive and hurt people’s sensibilities.

A

Audience

43
Q

Should be clearly delivered through various semiotic
resources, and in consideration of the various situations where
and how the text will be read by different people having different
cultural backgrounds.

A

Context

44
Q

This is another form of multimodal text
which uses a combination of meaning-making systems.

A

Journalistic Photography

45
Q

defines advertisement as “any public notice, as a printed display in a newspaper, short film on television, announcement on radio or online, etc., designed to sell
goods, publicize an event, etc.

A

Collin’s English Dictionary (2019)

46
Q

This refers to the arts created primarily for visual
perception, such as drawing, graphics, painting, sculpture, and the decorative arts as opposed to music, drama, and literature

A

Visual arts

47
Q

Three Components of Visual Arts (Sweetland Center
for Writing (2019) at the University of
Michigan):

A

Context, Form, Content

48
Q

This component of Visual Art is the information relevant to the creation of the artwork, including the time period and the artist’s background;

A

Context

49
Q

This component of Visual Art consists of the artwork’s formal elements such as color, line, texture and size;

A

Form

50
Q

This component of Visual Art is the issue or subject matter addressed in the artwork.

A

Content

51
Q

The Main Qualities for an Effective Message (Hint: the Three S’s)

A

Simplicity, Specificity, Structure

52
Q

It means “Unity in
economic, political, and cultural aspects.

and its goal is to abolish boundaries between
nations.

A

Globalization

53
Q

Three phases of Globalization

A

Economic Globalization
Political Globalization
Cultural Globalization

54
Q

Type of globalization wherein a country develops ties and connections with another country.

A

Political Globalization

55
Q

The type of Globalization wherein an exchange of services, commodities and products are made between countries.

A

Economic Globalization

56
Q

The important phase of Globalization.
This phase involves awareness of certain
words and behaviors that
may be normal in one culture
but not in the other culture. This is when cultures from other places meet and connect.

A

Cultural Globalization

57
Q

This term refers to when people doubt
their own cultural views about faith, marriage,
and gender roles, and so on.

Globalization aims at establishing relations
between countries, while respecting and
preserving the uniqueness of different cultures.

A

Detraditionalization

58
Q

Impacts of Globalization (Hint: 6- U, T, CC, CS, W, GS)

A

Universal Language
Technology
Cultural Consciousness
Cultural Sensitivity,
End of Women discrimination
Gender sensitivity

59
Q

It is because of this impact of globalization that enables different native languages to communicate with others.

A

Universal Language

60
Q

it is because of this impact of globalization that provides access to knowledge that contributes to cultural understanding.

A

Technology

61
Q

It is because of this impact of globalization that culture no longer belongs exclusively to a
nation, since no country is culturally
homogeneous.

A

cultural consciousness

62
Q

This impact of globalization refers to acting in an
appropriate manner and avoiding the
wrong gestures of culture.

A

Cultural Sensitivity ( no culture is superior to another)

63
Q

According to _____________________
(2009), globalization means “Unity in
economic, political, and cultural aspects.

A

Shokina and Nishchev

64
Q

This impact of globalization refers to the act of taking responsible for choosing our terms in order to prevent gender discrimination.

A

Gender-sensitivity (Be gender sensitive)

65
Q

Our behavior or response toward a
stimulus is influenced by how we perceived it.

This is our basis on how we communicate with others

A

Perception

66
Q

It is the tendency for people to see their own culture (or in-group) as the reference while seeing other cultures (or outgroups) as insignificant or inferior

A

Ethnocentricity (Neuliep)

67
Q

This acts as your filter
to evaluate and compare all other
verbal and nonverbal messages from
people coming from other cultures.

A

Cultural orientation

68
Q

These are preconceived beliefs about
the characteristics of certain groups
based on physical attributes or social status.

Argumentation and debate labeled it as “flawed logic”

A

Stereotyping

69
Q

Negative attitudes toward individuals
result in Stereotyping.

It can show biased actions such as
discrimination.

A

Prejudice

70
Q

It puts forth the notion that some
races are dominant over others and
that this superiority is biologically based.

A

Racism

71
Q

How to overcome the hindrances
to intercultural communication?

A

Practice Cultural Relativism and keep an
open mind when communicating with
people from different cultures.

72
Q

The idea that different languages are spoken in each geographical location.

A

Language varieties

73
Q

These have no native speakers, and are a mix of two or more languages. They are typically created to connect two or more parties who speak different languages to serve a purpose. It is made for trade purposes and has reduced grammar and vocabulary. It is a short living language.

A

Pidgins

74
Q

It comes from Pidgins and has native speakers. Native speakers typically have parents who use pidgins. Mixed language is often associated with cultural and often racial mixture

A

Creole

75
Q

One language has different varieties, each variety is called ________?

A

Dialects

76
Q

This is the dominant language or dialect and is spoken by the majority of its speakers.

A

Regional Dialect

77
Q

This dialect is spoken by a small community or by ethnic groups and is not widely spoken. This is typically an identity marker.

A

Minority Dialect

78
Q

This refers to the formality of a language. It is essential which of these to use in a specific context for an audience.

A

Register

79
Q

Types of Register (Hint: 5, F, F, C, C, I)

A

Frozen, Formal, Casual, Consultative, Intimate

80
Q

The Three Language Registers (F, I, N)

A

Formal, Informal, Neutral

81
Q

Reasons why people Communicate (Hint: there are 6. R, L, I, H, I, E)

A

To learn, to relate, to interact with others (No man is an island - J. Donne), to help, to influence, to entertain

82
Q

Principles of Communication (Hint:4, PADS)

A

Communication is Purposeful
- People communicate to share
information, reason has a purpose.
Communication is Adaptive
- We need to look for a way to
understand our message.
Communication is Dynamic
- Communication is like the world which
is subject to continuous change and
change for development.
Communication is Systematic
- Made up of several components, such
as communicators, text, networks, and so on.