Quiz #2 Review Part 2

Question 1

Emphasis

Answer 1

draws attention to particular content, draws more attention to an element than it would have on its own

Question 2

Focal Point

Answer 2

-a specific place of visual emphasis, get our gaze to the most important part of the design

Question 3

How can you emphasis by contrast?

Answer 3

Change in direction of shapes or lines, making one element distorted or vice versa, change in size, shape, color or value of one object.

Question 4

Emphasis by Isolation

Answer 4

-something is separated from the rest
-focal point doesn’t have to be center

Question 5

Emphasis by Placement

Answer 5

-where you put the main point/feature of your design
-don’t use the dead center or to close to the edge
-objects in the center will get noticed first
-have like a gaze or direction pointing to the composition

Question 6

Unity and Emphasis/Focal Point

Answer 6

CRAP
Continuity, Repetition, Alignment, Proximity

Question 7

Continuity

Answer 7

our mind connect parts of a design when a line or other elements links them together. A flow of vision can point us toward a focal point.

Question 8

Repetition

Answer 8

repeating an image or a word can establish its importance

Question 9

Alignment

Answer 9

the eye is naturally drawn to a point near the center of a page, giving elements in that area perceived importance

Question 10

Proximity

Answer 10

a part of the design that is isolated from other parts can become a focal point

Question 11

Scale

Answer 11

-equals size
-refers to how an item relates to the size of the room or to something else

Question 12

Proportion = Relative Size

Answer 12

looking at the size of something in relation to other elements or standards

Question 13

Proportion

Answer 13

refers to the shape of an item and how it relates to other things in the room

Question 14

Human Scale

Answer 14

-Anthropometric data
-commonly known size

Question 15

Why unusual scale?

Answer 15

-Theme or purpose of the work might require an unusual scale
-focuses our attention on something different about the product or design
-might indicate some special meaning

Question 16

Exaggerated Scale

Answer 16

Causes us to notice, may evoke emotions, give us information about meaning, can contrast large versus small

Question 17

Surrealism

Answer 17

-sought to release the creative potential of the unconscious mind
-ex irrational juxtaposition images
-images that cannot be explained in rational terms
-viewer has to stop and think of the objects and what they know and expect to see
-often a confusion of scale

Question 18

Proportion design

Answer 18

relative-requires designer skill/insight
-no right or wrong answer except for intent of the designer
-sometimes design goals may require disproportion, creates emphasis

Question 19

Golden Ratio/Rectangle

Answer 19

-root rectangle
-the number 1.618
-Fibonacci sequence: 0,1,1,2,3,5,8,13,21,34
-ratio 60-30-10

Question 20

How do we achieve balance?

Answer 20

-consider the visual weight
-achieve equal distribution
-consider vertical and horizontal axes

Question 21

Symmetrical Balance

Answer 21

-easiest to identify and implement
-bilateral: shapes repeated on either side of a vertical axis, mirror image, rooted in our awareness of the human body
-formal balance

Question 22

Asymmetrical Balance

Answer 22

-achieve balance through dissimilar objects with equal visual weight
-Also called informal balance
-most things we see are asymmetrical
-seems less planned, but still requires planning
-dynamic, modern, movement

Question 23

How to achieve asymmetry

Answer 23

-eye for design
-value, color, texture, pattern, position, eye direction

Question 24

Asymmetrical balance: value and color

Answer 24

value: darkness or lightness, contrast
Color: vibrant vs neutral

Question 25

Asymmetrical balance: Texture and Pattern

Answer 25

Texture: more texture=more interest=more weight to the eye
Pattern: is essentially a virtual texture

Question 26

Asymmetrical balance: Position and eye direction

Answer 26

Position: move larger closer to center to seem balanced with smaller item
Eye direction: connection eyes

Question 27

What about imbalance?

Answer 27

-lack of proportion or relation between corresponding things
-may be done purposefully
-used to assign meaning
-we notice imbalance because of emphasis

Question 28

Radial Balance

Answer 28

-all elements originate from a common central point
-common in nature and architecture
-ex. sun, flowers, ripples in a pond after a stone is tossed in

Question 29

Crystallographic Balance

Answer 29

allover design or patter, repeating pattern, no focal point

Question 30

Rhythm

Answer 30

-pattern in movement
-use the metaphor of music timed movement through space
-depends on pattern and movement
-beat is sensed by the eyes instead of the ears

Question 31

Visual Rhythm

Answer 31

-based on repetition of different elements
-can be found in any kind of object
-can create different feelings
-often creates movement

Question 32

Types of Rhythm

Answer 32

Alternating: same elements reappear in a regular order
Progressive: the repetition changes in a regular manner
Polyrhythmic Structures: several rhythmic patterns overlapping