Research methods 1 - designing and planning research Flashcards
Assessed throughout all papers and a specific section on Paper 2
What is the independent variable?
The variable that we change/manipulate, the cause
What is the dependent variable?
The variable that we measure, the effect
What are aims in psychological research?
An overview of what the researcher wants to achieve/investigate, a question that the psychologist wants to answer through their research, general statement of researcher’s intentions
What is operationalising?
Making the variables ready for operation in order to change the aim into a hypothesis
What is a hypothesis?
A clear, testable, measurable statement which makes prediction about what will happen in a piece of research
How is an independent variable made operationalised?
Making 2 levels so that two conditions can be compared to see exactly how much effect something has
What are the two conditions usually used in operationalising independent variables?
Experimental condition
Control condition
What is the experimental condition?
Where the IV has an effect, will show us the amount of effect a condition has actually had
What is the control condition?
Where the IV has no effect, baseline measurement
What is an alternative to these two conditions?
Just having two conditions of equal status and comparing them
How is a dependent variable made operationalised?
When we decide exactly how a factor will be measured in order to gain quantitative data
What are some ways to operationalise a DV?
On a scale
Number of
Levels on a questionnaire
Length in time
Etc
What are the two types of hypothesis?
Directional (one tailed) hypothesis
Non-directional (two tailed) hypothesis
When is a directional hypothesis appropriate to use?
If most/all previous existing research in field of study would lead us to expect that an effect will occur in one specific direction
When is a non-directional hypothesis appropriate?
If results of previous research are inconsistent or non-existent
What is a directional hypothesis (one tailed)?
Predicts that the independent variable will have an effect on the dependent variable in a specific direction
e.g. x will score higher/lower than y
Predicting a difference between two conditions and that the difference will only go in the direction stated by hypothesis, can only be used if there has been previous research
What is a non-directional hypothesis (two tailed)?
States that changing the IV will have an effect on DV but doesn’t say in which direction
e.g. x will score differently than y
Hypothesis predicts a difference but this difference could be in either direction, used when we cannot be certain about results due to no/poor research
What is a null hypothesis?
Predicts that there will be no effect, must be present in all researches
e.g. there will be no difference between x and y
Psychologists hope to reject this null hypothesis in their conclusion but sometimes have to accept it
What is correlation?
A relationship between two things
How do researchers look at correlations?
Collect two pieces of data from lots of participants and look to see if the two things are linked in some way/if there is a relationship between the two things
What is a research hypothesis?
States what kind of relationship we expect between two operationalised variables (co-variables)
How can you tell if it’s a correlation?
Both pieces of information will be quantitative data
Never any mention of conditions or experimental designs
How can correlations be included in a hypothesis?
Include the two co-variables and indicate the expected relationship
In a directional hypothesis –> choose between positive or negative correlation
In a non-directional hypothesis –> state that there will be a correlation
What should an experimental hypothesis include? (4)
Fully operationalised
Include both conditions of the IV
Include exactly how the DV is being measured
Make a prediction of what will happen in the experiment (written in future tense)
“Attractive faces will be attributed more positive traits than less attractive faces”
What kind of hypothesis is this?
Directional hypothesis
“Participants who listen to pleasant music will rate photographs in terms of attractiveness differently to participants who listen to unpleasant music”
What kind of hypothesis is this?
Non-directional hypothesis
“There will be no difference between A-level grades of students taught online and students taught in the classroom”
What kind of hypothesis is this?
Null hypothesis
What is the purpose of nomothetic research?
To gain results which can be then generalised beyond the participants of the study
What is a target population?
The group of people we wish to investigate
What is representative sampling?
When we aim to gain a sample which is representative of the target population
What is something to note about issues with target populations?
Some participants may refuse to take part in the experiment and they are allowed to withdraw at any point due to ethical guidelines —> would leave a biased sample
What is random sampling?
When every member of the target population has an equal chance of being selected
How is random sampling carried out?
All names must be entered and then a sample is drawn our randomly
What are advantages of random sampling?
Large samples –> provides best chance for an unbiased representative sample as all members have an equal chance of selection
What are disadvantages of random sampling?
Large target populations –> time consuming or sometimes impossible
If sample is too small, could be biased
What is opportunity sampling?
Selecting people who are available, accessible and willing at the time
What are advantages of opportunity sampling?
Convenient and ethical
Access to wide variety of participants
What are disadvantages of opportunity sampling?
Likely to get unrepresentative sample–> biased by researcher who chooses people who look ‘helpful’
Also biased as will only be selecting from small subgroup of target population
What is volunteer sampling?
Individuals who have chosen to be involved in a study in response to an advert
What are advantages of volunteer sampling? (5)
Quick
Convenient
Cheap
Ethical as people have already given consent
Participants unlikely to drop out
What are disadvantages of volunteer sampling?
Unrepresentative as leads to bias on the part of the participant
Sample will be biased due to participants being more likely to be highly motivated
What is systematic sampling?
Using a predetermined system with a target population
e.g. every 10th person
What are advantages of systematic sampling?
Unbiased as participants are selected using an objective system (non-opinion based)
What are disadvantages of systematic sampling?
Not completely random as not everyone has equal chance of being selected
If person selected does not want to take part in study then whole system breaks
What is stratified sampling?
Dividing the target population into important subcategories –> selecting members in proportion that they occur in the population
What are advantages of stratified sampling?
Effort made to make sample representative of target population
More representative than opportunity sampling due to equal representation of subgroups
What are disadvantages of stratified sampling?
Can be time consuming due to having to calculate proportions and identify subgroups
What is internal validity?
Refers to how accurately we are measuring the hypothesis in the experiment
What does it mean to control the experiment?
All other potential effects on the DV are held constant across the conditions or eliminated so that they do not change the amount of difference we are able to measure between conditions
What is an extraneous variable?
A variable that is not the IV but that could cause a change in the DV
Needs to be controlled
What is a confounding variable?
A variable that has not been controlled for and has caused a change in the DV, lowers internal validity
How are EVs used?
To evaluate research that has been completed by psychologists
What are examples of participating variables/individual differences?
Age
Gender
Background
IQ
Mood
Ethnicity
Beliefs
Personality
How can participant variables/individual differences become confounding?
If we are comparing one group in one condition to a very different group in the other condition
How can participant variables/individual differences be controlled? (3)
Repeated measures
Matched pairs
Random allocation
What are examples of situational variables?
Noise
Weather
Time of day
Temperature
How can situational variables become confounding?
If they affect one condition and not the other –> would change the difference between the two results
How can situational variables be controlled?
Standardise the procedure and instructions –> keep everything the same for each participant, use a controlled environment (lab)
What are the different categories of participant reactivity/effects? (4)
Demand characteristics
Hawthorne/Observer effect
Social desirability bias
Order effects
What is demand characteristics?
When participants guess the aim so change their behaviour accordingly (can be consciously or unconsciously)
What is participant reactivity/effects?
Problems that result from the participants being aware they are being tested in some way
How can demand characteristics be prevented from becoming confounding? (2)
Deception
Single blind
What is the Hawthorne effect/observer effect?
When participants are aware they are being observed and behave unnaturally as a result
How can the Hawthorne effect/observer effect be prevented from becoming confounding?
Deception
Covert observation (observer goes ‘undercover’)
What is social desirability bias?
When participants answer questions in a way which makes them seem more normal
How can social desirability bias be prevented from becoming confounding?
Deception
Anonymity