Rhetorical Appeal

Question 1

Ethos

Answer 1

When speakers or writers demonstrate that they are trustworthy, credible, and knowledgeable about their topic

Example: Celebrity endorsement like Michael Jordon and Nike

Question 2

Logos

Answer 2

Appealing to an audience sense of logic and reason. It can look like charts statistics or citing evidence.

Research shows cereal improved cancer

Question 3

Pathos

Answer 3

Drawing on the audience feelings This appeal is usually the most powerful and immediate of the three

Example: Hungry Children
Example: Homeless people