sampling

Question 1

sample

Answer 1

a group of people who take part in a research study. the sample is drawn from a (target) population and is presumed to be representative of that population.

Question 2

sampling techniques

Answer 2

the method used to select people from the population

Question 3

bias

Answer 3

in the context of sampling, where certain groups may be over or under-represented within the sample selected. For instance, there may be too many younger people or too many people of one ethnic origin in a sample. this limits the extent to which generalisations can be made to the target population.

Question 4

generalisation

Answer 4

the extent to which findings and conclusions from a particular investigation can be broadly applied to the population. this is made possible if the sample of participants is representative of the sample