Section B - Conventions of Form

Question 1

Speech

Answer 1

Minimum:
 a simple address to an audience
 sections
 a final address to an audience.

Better Response:
 a clear address to an audience
 effective/fluently linked sections to
indicate sequence
 rhetorical indicators that an audience is
being addressed throughout
 a clear sign off e.g. ‘Thank you for
listening’.

Question 2

Essay

Answer 2

Minimum:
 a simple introduction and conclusion
 paragraphs.

Better Response:
 an effective introduction and convincing
conclusion
 effectively/fluently linked paragraphs to
sequence a range of ideas.

Question 3

Leaflet

Answer 3

Minimum:
 the use of a simple title
 paragraphs or sections.

Better Response:
 a clear/apt/original title
 organisational devices such as inventive
subheadings or boxes
 bullet points
 effectively/fluently sequenced paragraphs.

Question 4

Article

Answer 4

Minimum:
 the use of a simple title
 paragraphs.

Better Response:
 a clear/apt/original title
 a strapline
 subheadings
 an introductory (overview) paragraph
 effectively/fluently sequenced paragraphs.

Question 5

Letter

Answer 5

Minimum:
an indication that someone is sending the
letter to someone
 paragraphs.

Better Response:
 the use of addresses
 a date
 a formal mode of address if required e.g.
Dear Sir/Madam or a named recipient
 effectively/fluently sequenced paragraphs
 an appropriate mode of signing off: Yours
sincerely/faithfully.