session 4: e-business and e-commerce Flashcards
E-commerce
process of buying/selling/transferring/exchanging products/service/info via computer networks
e-business
broader concept than EC includes servicing, collaborating, performing e-transaction with an organization
main business impacts of EC
increase org. reach
removes many barriers
transform nature of competition
upselling
encourage customer to purchase a comparable higher-end product
crosselling
invites customers to buy related/complementary items
degree digitization of companies
brick-and-mortar: physical
virtual or pure player: only EC
clicks-and-mortar: mostly physical but some EC
partial EC: mix of physical and digital
types of EC (8)
B2C
B2B
C2C
B2E
G2C or G2B
mobile commerce : commerce that is conducted entirely in a wireless enironment
social commerce delivery of electronic commerce actiities and transactions through social computing
conversational (chat) commerce : ec using messaging and chat apps to offer a daily choice
EC mechanisms
electronic catalogues
auctions
payment systems
electronic catalogues
product database
directory
search capabilities
presentation function
auction
reverse : lowest price
forward: highest price
electronic payment mechanisms
e-cheques
electronic cards
digital online payment
electronic storefront
website that represents a single store
electronic mall, cyber-mall or e-mall
collection of individuals shops consolidated under one internet adress
e-marketplace
a central, virtual market space on the Web where many buyers and manu sellers can conduct e-commerce and e-business activities
EC benefits
all markets = more accessible
lower costs
vast # products and services
