Social Change

Question 1

Social Influence 2pts

- what it is and 3 examples

Answer 1

• The ability of individuals or groups to change each others opinions and attitudes and influence their behaviours.
• Includes conformity, minority influence and obedience.

Question 2

Social Change (in terms of a society, not just individuals) 2pts (define AND EXAMPLE)

Answer 2

• Occurs when a whole society adopt new attitudes, beliefs and behaviours
• Examples include womens’ rights, gay rights and environmental issues

Question 3

Social Norms Interventions (what it is and aim of it)

Answer 3

• The process of correcting individuals’ misperception of the normative behaviour displayed by peers
• AIM: to communicate the actual norm and reduce risky behaviour for a target population