Social Change-

Question 1

Social Change

Answer 1

whole societies adopt new views and beh
- suffragette, gay rights

Question 2

Steps

Answer 2

Draw attention through social proof
Consistency
Commitment
Similarity to Majority
Snowball Effect

Question 3

Draw attention

Answer 3

through social proof

Question 4

Consistency

Answer 4

Moscovici
- blue slide green slide showed importance
- 8% conformity to minority with constant confedert

Question 5

Commitment

Answer 5

sacrifices
take risks to show importance

Question 6

Similarity to Majority

Answer 6

Maass et al
- straight men are more persuasive than gay in discussing gay right to other straight men

Question 7

Snowball Effect

Answer 7

over time support increases as people convert
- lead to social change

Question 8

Normative Social Influence

Answer 8

provide info about the actions of others
make individuals thinks it’s the norm

Question 9

ISI

Answer 9

society learning more about the world and believing in it
- they dont want to be wrong

Question 10

Obedience

Answer 10

Gov can bring social change with new laws, that the public have to obey

Question 11

Research Support

Answer 11

Nolan et al
- investigated if social influence can lead to reduction in energy consumption in a community
- hung messages - most residents were trying to reduce energy
- as control they hung messages to reduce, but no mention of others
- significant decrease in 1st group
Shows conformity can lead to social change though NSI