Social Influence

Question 1

Define Conformity

Answer 1

Yielding to group pressure because behavior is influenced by a larger group of people (majority)

Question 2

What are the 3 types of Conformity?

Answer 2

• Compliance
• Identification
• Internalisation

Question 3

What is Compliance?

Answer 3

• Changing your behavior/opinion to fit in a group to gain acceptance
• Public behavior is changed but Private thoughts stay the same

Example:
Telling your friends that you studied for a test because they all did but in reality you slept

Question 4

What is Identification?

Answer 4

• TEMPORARILY altering your behavior/belief to fit in a certain group
• Original behavior stays the same when the group isn’t there (only changes in the presence of the group)
• Private and Public thoughts are changed TEMPORARILY

Example:
Changing your political views when hanging out with a certain group

Question 5

What is Internalisation?

Answer 5

• PERMANENTLY altering your behavior/belief due to exposure to a group’s belief
• Beliefs are seen to be correct therefore it leads to Public and Private acceptance

Example:
Changing your religion

Question 6

What is Informational Social Influence (ISI)?

Answer 6

• When individuals conform because they look up to the group for information in order to be correct. Specially when the individual is uncertain snd doesn’t know what the correct thing to do is
• This may lead to Internalisation because it results in Private acceptance go the group’s opinion

Question 7

Evaluate Informational Social Influence (ISI)

Answer 7

Strength:
Jeness’ study supports the ISI explanation of conformity. Participants may have conformed to the group’s estimate of how many jelly beans were in the jar because they believed the groups to be experts as they were unsure of their answers. They were looking up to the group for the correct answer

Question 8

What is Normative Social Influence (NSI)?

Answer 8

• When and individual conforms because they want to be accepted by the majority. They want to be liked and respected because rejection is painful
• This may lead to Compliance because they are agreeing with the majority but not necessarily believing what they say