Social influence Flashcards

1
Q

what is conformity

A

Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group.
This change is in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms/expectations) group pressure.

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2
Q

what are the 3 types of conformity identified by Kelman

A

1) Internalisation
2) Identification
3) Compliance

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3
Q

Internalisation

A

Here a person changes their public behaviour and their private beliefs

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4
Q

Is internalisation a long-term change or a short-term change

A

long-term change

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5
Q

Give an example of a study for internalisation

A

Jenness study

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6
Q

Identification

A

Here a person changes their public behaviour and their private beliefs, but only in the presence of the group

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7
Q

Is identification a long-term change or a short-term change

A

short-term change

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8
Q

Give an example of a study for identification

A

Zimbardo’s prison study

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9
Q

Compliance

A

Here a person changes their public behaviour but not their private beliefs

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10
Q

Is compliance a long-term change or a short-term change

A

short-term change

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11
Q

Give an example of a study for compliance

A

Asch’s line study

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12
Q

What does internalisation result in

A

Informational social influence

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13
Q

What does identification result in

A

Normative social influence

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14
Q

What does compliance result in

A

Normative social influence

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15
Q

what are the explanations for conformity

A

1) Informational social influence

2) Normative social influence

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16
Q

Informational social influence

A

Informational social influence is where a person conforms to gain knowledge or because they believe someone else is ‘right’

17
Q

Give an example of a study for informational social influence

A

Jenness study

18
Q

Normative social influence

A

Normative social influence is where a person conforms to be accepted and to feel that they belong to the group

19
Q

Give an example of a study for normative social influence

A

Asch’s line study

20
Q

What was the aim of Aschs (1951) study

A

Asch conducted an experiment to investigate the extent to which social pressure from the majority (confederates) could affect the participants to conform

21
Q

How many participants did Asch recruit

A

123

22
Q

Who were Asch’s participants

A

American male students

23
Q

what did the participants do in Asch’s experiment

A

looked at 3 lines of different lengths and in turn called out which line matched the standard line, with the real participant always answering second to last

24
Q

How many confederates where there in Asch’s experiment

A

6-8

25
Q

How many trials did each participant complete

A

18

26
Q

On how many trials did the confederates gave the wrong answers

A

12 critical trials

27
Q

How many times did the naïve participants gave a wrong answer

A

36.8%

28
Q

What is the Asch effect

A

The extent to which people conform even in unambiguous situations

29
Q

How many participants never gave a wrong answer

A

25%

30
Q

How many participants conformed at least once

A

75%

31
Q

Why did Asch conduct a control condition

A

To confirm that the stimulus lines were unambiguous

32
Q

How many times did the participants make a mistake in the control condition

A

1%

33
Q

What did most of Asch’s participants say

A

Most participants said they conformed to avoid rejection (NSI) and continued to privately trust their own opinions (compliance, going along with others publicly, but not privately)

34
Q

What was the aim of Asch’s (1955) variables affecting conformity research

A

Asch carried out a number of variations of his original study to find out which variables had the most significant affect on the level of conformity shown by participants

35
Q

According to Asch what were the variables affecting conformity

A

1) Group Size
2) Unanimity
3) Task Difficulty

36
Q

What was the level of conformity with 2 confederates

A

13.6%

37
Q

What was the level of conformity with 3 confederates

A

31.8%