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MS GREEN PE > SPORT & THE MASS MEDIA > Flashcards

SPORT & THE MASS MEDIA Flashcards

1
Q

What is the five functions of the media

A
  1. inform
  2. interpret
  3. educate
  4. entertain
  5. advertise
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1
Q

How many followers do Man Utd have on instagram

A

63 million

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2
Q

Three benefits of social media (fans)

A
  1. interact with performers
  2. news about teams
  3. enter competitions eg win tickets
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3
Q

Four impacts social media has on sports

A
  • can promote sports / teams
  • more access to fans
  • must govern social media (PR manager)
  • provide social media training for performers
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4
Q

Three positive impact of social media on performers

A
  1. promotion of brand (sponsors)
  2. interact with fans (boost popularity)
  3. express opinions (role models)
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5
Q

Two negative impact of social media on performers

A
  1. Interact with fans (increased pressure / can’t escape)
  2. express personal opinion (negative opinion lead to bans etc)
    EG JOEY BARTON
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6
Q

What is commercialisation

A

managing or exploiting something in order to make a profit

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7
Q

when did televised sport occur

A

1950s

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8
Q

how much is team viewer paying Man Utd over five years

A

235 million

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9
Q

how much did sky pay the premier league and for how many games

A

4 billion for 126 games

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10
Q

List five characteristics of commercial sports

A
  1. professional
  2. sponsership
  3. entertaining
  4. contracts
  5. large audience
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11
Q

List five benefits of commercialisation

A
  • athletes earn income (train full-time)
  • improved facilities
  • more events / competition
  • more role models
  • increased participation
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12
Q

List three reason why sport relies on the media

A
  • ticket sales / revenue
  • pay performer wages
  • high quality facilities
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13
Q

List five disadvantages of commercialisation

A
  • “win at all costs’ attitude
  • unequal funding
  • increase cost per view
  • increase in ‘armchair’ spectators
  • sport looses control
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14
Q

how much did air Jordan make in one year

A

6.5 billion

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15
Q

List five advantages of the sensationalisation of sport

A
  1. population together (national pride)
  2. host prestigious events
  3. promotes active lifestyle
  4. inspires people
  5. showcase to country
16
Q

List five disadvantages of the sensationalisation of sport

A
  1. can’t afford to host (Brazil)
  2. distracts from basics
  3. creates elitism
  4. unequal showcase of sports
  5. showcases deviant behaviour
17
Q

Define sexploitation

A

marketing or promotion of sexual attractiveness to gain media attention

18
Q

give an example of sexploitation

A

BEACH VOLLEYBALL
men - shorts & t-shirt
women - crop top & bikini

19
Q

List three advantages of sponsorship

A

MS GREEN PE (5 decks)

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