STEEPLE Flashcards
1
Q
S (STEEPLE)
A
Social
The target audience’s opinions or attitudes which influence their purchasing decisions.
Living cost, age, educational level, culture, etc.
2
Q
T (STEEPLE)
A
Technological
Advances and innovations in Technology that can affect the business or market.
3
Q
E (STEEPLE)
A
Economical
The current state of the economy which can affect the business.
Inflation rates, Interest rates, Foreign exchange rates, etc.
4
Q
E (STEEPLE) (2)
A
Environmental
How a business’s geographical location can affect its operations.
Climate change, natural disasters, environmental policies, etc.
