Steps in the consumer buying decision process

Question 1

Step 1

Answer 1

Need recognition: Consumers realized they have an unsatisfied need.
Needs can be simple or difficult

Question 2

Step 2

Answer 2

Cust. Looks for information to satisfy that need

Question 3

Step 3

Answer 3

Evaluation stage. Assessing the various options and chooses the best

Question 4

Step 4

Answer 4

Obtaining and using the product

Question 5

step 5

Answer 5

Postpurchase stage, determination about satisfaction

Actual rather than potential customers

Question 6

Stp 1 Functional needs

Answer 6

Performance of a product or services

Question 7

Stp 2 Psychological needs

Answer 7

Personal gratification associate with a product or services

Question 8

Stp 2 Internal search for information

Answer 8

Customer evaluates his memory and experience

Question 9

Stp 2. External search for information

Answer 9

Outside his personal knowlegde.. Social media and google

Question 10

Stp3 . Retrieval set

Answer 10

Those brands and stores can retrieve my memory

Question 11

Stp3. Evoked set

Answer 11

include only the brand that a customer consider when making a purchase decision

Question 12

stp. 3 evaluate criteria

Answer 12

Consist of a set of attributes about a particular product use to compare different criteria

Question 13

stp 3. Determined attributes

Answer 13

Products feature important to the buyer

Question 14

stp3 . Consumer decisions rules

Answer 14

Set of criteria consumer to quickly and efficiently from among several alternatives

Question 15

stp 3. Compensatory decision rule

Answer 15

When the consumer is evaluating alternatives and trade-off one characteristic against other

Question 16

step 3. noncompensatory decision rule

Answer 16

When a customer choose a product on the basis of their characteristics, regardless of the values of its attributes

Question 17

step 3. decision heuristics

Answer 17

Mental shortcuts that help consumers narrow some decisions, price, brand and product presentation

Question 18

Step5. Post purchase outcome

Answer 18

Customer satisfaction
Potspurchase disonance
Customer loyalty