Storytelling Flashcards
Why is storytelling important to donor communications?
Storytelling humanizes the impact of donations
Storytelling helps donors connect with the mission and values
Narratives provide context and illustrate the significance of donors’ contributions
Storytelling creates a powerful narrative that engages donors, inspires action, and strengthens the relationship between donors and the organization.
What does it mean to “humanize the impact of donations”?
Storytelling humanizes the impact of donations by putting a face to the cause, making it more relatable and emotionally compelling for donors. By sharing stories of individuals whose lives have been positively affected by donations, organizations can evoke empathy and inspire donors to contribute.
How do stories help donors connect with the mission of the organization?
Storytelling helps donors connect with the mission and values of the organization on a deeper level, fostering a sense of personal investment and loyalty.
Narratives provide context and illustrate the significance of donors’ contributions, demonstrating how their support directly makes a difference in the lives of others.
What’s more important to getting a donation, telling a story or statistics?
