SUMMARY Flashcards
1
Q
Chapter 1 - Random
A
- Marketing, is, quotes - 3 philosophies of business - Free markets favour/not - Needs Wants, DEMANDS*3 - Market and what sell
2
Q
Chapter 2 - Segmentation
A
- Market segmentation, types
- 4 Bases segmentation: geographic, Demographic (socio economic class, geodemographic), Psychographic, Behavioural
3
Q
Chapter 3 - Targeting Positioning
A
- Targeting:
- Positioning: product, price (non) marketing strategies random, place, promotion
- Extended & Repositioning
